We Turn Your App Into a Business.
Everything your app needs to get customers — planned, made, and managed by an experienced founder.
Powering campaigns for
How We Work Together
Five steps from first conversation to ads that are live.
01The Discovery Call
It all starts with a conversation, not a pitch. We talk through your product, what you're trying to achieve, and your budget — and figure out together where advertising will do the most for your business. No jargon, no pressure, just getting on the same page.
02The Recap
After the call, we put everything in writing: your goals, your budget, the people we're going after, and where your ad dollars will work hardest. You'll see exactly what we heard — and nothing moves forward until it sounds right to you.
03The Plan & Build
With the direction agreed, we get to work. We map out the plan, then build everything it calls for — the ads themselves, your ad accounts, audiences and targeting, and the tracking that counts every click. Piece by piece, it all comes together and gets ready to go.
04The Final Review
Nothing goes live without your sign-off. We walk through everything together — every ad, every audience, every dollar of the plan — make any final tweaks, and agree it's ready. When we flip the switch, there are no surprises.
05Going Live
Your ads go live and start reaching real people. From there, the campaigns are yours to run — or keep us on as a monthly retainer and we'll manage them for you: optimizing spend, refreshing creative, and finding new ways to grow as your business does.
From zero to acquired.
Pebble Advertising is run by Karl Brycz — a University of Michigan graduate who built systems at JPMorgan Chase and Indeed that reached millions of users, before going all-in on products of his own.
That founder's seat is where our playbook comes from. Karl took Advocacy Lab, a platform for political creators, from zero to 200 paying users in its first 90 days — then sold it for multiple six figures within months of launch. Not with a big ad budget, but with sharp positioning, relentless distribution, and campaigns tuned week after week.
And Advocacy Lab wasn't a one-off. Karl has launched products across recruiting, exam prep, dating, mail, and video advertising — each one sharpening the same craft: putting the right product in front of the right people. That's the experience behind every campaign we run for you.
Ads that stop the scroll.
An ad that blends into the feed gets scrolled past — the one that stands out is what wins new users. Here are real ads we've made; tap any phone to watch.
Simple pricing, serious launches.
One flat setup fee gets your ads made and your campaigns live. Tap an add-on to shape the plan around your product.
The Launch Package
Everything to take your product from idea to ads that are live and selling — produced, set up, and switched on.
- 8 custom ads built for your product — 4 videos and 4 statics
- Full ad account setup — Meta, Google, or LinkedIn ads, whichever fits your product best
- Campaign strategy, audiences & targeting mapped out with you
- Pixel & conversion tracking wired in, so every click is counted — teaching the platform exactly who your ideal customer is with each one
- Hands-on launch support until your ads are live and spending smart
Add-ons
Every plan can be custom. This is the shape most launches take, but we scope each engagement to your product — the discovery call is free, and you'll have a clear proposal before a dollar is spent.
Need an app built?
Advertising is only half of what we do. Pebble Platforms is our development studio — we design, build, and ship complete apps from first idea to live product. One team, start to finish.
Check out Pebble Platforms
Questions, Answered
The things founders usually ask before we start the ripple.
We're a full-service launch partner. That means strategy and positioning, scroll-stopping animated ad creative, paid campaign management, and email marketing that keeps customers coming back — all under one roof, so nothing gets lost between agencies.
Ready to make some waves?
Tell us where you want to go. We'll build the campaign and start the ripple.